As we stand today, appreciating the unusual look and elegance of an Audemars Piguet timepiece, we wonder what led the designer to create this masterpiece. The answer is quite strange. There was a time when the Swiss company was facing a huge crisis due to no sales, and Gerald Genta came up with the unique Royal Oak design overnight, generating a revolutionary response for the AP timepiece. Taking leaps and jumps to the present day, an Audemars Piguet Royal Oak watch is so popular and sought-after that you have to stand in a long queue to get one. It has indeed become an investment option! People buy the Royal Oak and intend to sell AP watches at a higher price in the future. The journey from scratch to becoming one of the world’s top luxury watch brands is commendable, and the rest is history. As the great ‘Royal Oak’ design celebrates its 50th anniversary, let’s take some time to understand why it is AP’s most loved and desirable watch. 5 Things That Make the AP Royal Oak a Collector